Fade

What Does Fade Mean?
1. A contrarian investment strategy used to trade against the prevailing trend. “Fading the market” is typically very high risk, requiring the trader to have a high risk tolerance. A fade trader would sell when a price is rising and buy when it’s falling. Also known as “fading”.

2. In a dealer market, it is the failure of a dealer to honor a quote when a customer or another dealer wants to trade.

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